"The rich man is wise in his own conceit; but the poor that hath understanding searcheth him out."
Proverbs 28:11
During the 1960s an entrepreneur named Johnny Ling put together one of the first massive conglomerate companies with interests in many different fields. For a time LTV, as his new company was known, was one of the faster growing businesses in the country. In fact, they grew so quickly that they attracted the attention of a Congressional committee looking into anti-trust violations. Called before Congress regarding his recent purchase of US Steel, Ling testified that there was no one in his company who “knew a thing about steel.” This was his way of assuring Congress that the deal did not pose a threat.
When the economy slowed in the late 1960s, LTV and the companies they had purchased came crashing down in financial ruin. One economic writer later observed, “Maybe Ling would have been better off if someone had known something about steel.” There is a temptation when someone has been successful in one area of life—particularly if that success has been financial—to regard them as experts in many other areas as well. That is folly. Success and riches can easily leave a person conceited and self-focused.
Paul instructed Timothy, “Charge them that are rich in this world, that they be not highminded, nor trust in uncertain riches, but in the living God, who giveth us richly all things to enjoy” (1 Timothy 6:17). The problem with thinking highly of ourselves because of success is that earthly riches are fleeting and temporary. They are not a stable foundation on which to build either security or our opinion of ourselves. The only true source of wisdom and stability is found in God. Anything else is subject to change—and because of His hatred of pride, God harshly judges those who are lifted up in their own conceit.